Crop & Herd Global is a bilingual, compliance-grounded export trading company connecting U.S. Midwest agricultural technology manufacturers with Brazil's most commercially active agribusiness organizations.
Crop & Herd Global LLC is an Export Management Company (EMC) headquartered in Madison, Wisconsin, specializing in connecting U.S. Midwest agricultural technology manufacturers with Brazil's leading agribusiness organizations — cooperatives, large farm groups, meat processors, and specialty crop integrations.
We operate on a commission-based model: we never take title to or possession of any product. Our revenue comes only when our manufacturer partners earn — aligning every incentive toward delivering real commercial results in Brazil.
Brazil's agribusiness market is one of the world's most compelling export opportunities — and one of the most structurally difficult to enter from the United States. Our founders bring Portuguese fluency, Brazilian agricultural and trade law expertise, and a commitment to regular in-country presence.
Crop & Herd is the bridge Midwest manufacturers need — and have never had. We build the genuine, face-to-face trust that Brazilian cooperative culture demands before any commercial transaction occurs.
To connect Midwestern agricultural innovation with Brazil's sustainability-focused agribusiness through bilingual, legally compliant, and culturally aligned export operations.
To become Brazil's most trusted U.S. AgTech export partner — combining Midwestern technological excellence with fluent Portuguese communication, deep expertise in Brazilian agricultural and environmental law, and direct relationships across the full Brazilian agribusiness value chain.
Midwest manufacturers face four structural barriers to the Brazilian market. Each one is the kind of problem that resists remote solutions.
All cooperative negotiations, regulatory filings, and commercial contracts require fluent Portuguese — a capability almost no U.S. agtech manufacturer has in-house. English-only suppliers are often dismissed before the meeting begins.
MAPA, ANVISA, INMETRO, ANATEL, SISBOV, and SISCOMEX each require specialist navigation. Each product category navigates a different multi-year approval process. Mistakes cost years of delay.
Brazilian cooperatives and farm groups do not buy from strangers. Trust is built over multiple in-person visits, often over years — a resource most U.S. manufacturers cannot spare.
Brazil's cooperatives, large farm groups, and meatpacker supply chains are opaque from the U.S. Identifying the right buyer, the right contact, and the right offer requires deep local knowledge.
We perform five essential functions for every manufacturer partnership — from identifying the right Brazilian buyer to keeping the relationship alive long after the first sale.
We identify and qualify named Brazilian buyers — cooperatives, farm groups, and integrations — specific to your product category, before approaching you.
Regular in-country visits per founder covering Brazil's most strategic agricultural fairs and direct cooperative calls. All meetings in Portuguese.
MAPA, ANVISA, INMETRO, SISBOV, and ANATEL coordination via specialist Brazilian partners. We own the outcome through to approval — not just the filing.
Bilingual negotiations, Portuguese contract support, SISCOMEX documentation guidance, NCM tariff classification advisory, and Incoterms structuring.
Post-sale relationship maintenance to generate repeat business, referrals, and expansion within cooperative member networks — where most long-term value is created.
Portuguese-language presence at Brazil's most strategic agricultural fairs — bringing your brand to Brazilian buyers natively, with the cultural context they expect.
We research, qualify, and approach named buyer organizations — cooperatives, large farm groups, or meat processors — on behalf of the manufacturer.
We manage the full commercial introduction and negotiation process in both English and Portuguese — bridging cultural and linguistic gaps in real time.
The confirmed purchase order goes directly from the Brazilian buyer to the manufacturer. Crop & Herd never touches title, inventory, or payment flows.
The manufacturer invoices and ships directly under agreed Incoterms. Full control of pricing, inventory, and the customer relationship stays with the manufacturer.
The manufacturer pays Crop & Herd a commission on the confirmed, collected sale.
"Crop & Herd's value is not what we know about Brazil — it is who we know in Brazil, and the ability to have the right conversations in the right language in the right rooms."
Compared to a generic Export Management Company, Crop & Herd is built specifically to close the structural gaps in serving the U.S. Midwest → Brazil AgTech corridor.
| Capability | Crop & Herd | Generic EMC |
|---|---|---|
| Portuguese fluency | ✓ | ✗ |
| Brazilian legal & regulatory expertise | ✓ | ✗ |
| Named buyer pipeline before first meeting | ✓ | ✗ |
| No inventory risk to manufacturer | ✓ | Sometimes |
| Regular in-country presence | ✓ | ✗ |
| Manufacturer-aligned (not buyer-aligned) | ✓ | ✓ |
The next step is a 30-minute conversation. We present your specific Brazilian opportunity — including named buyer contacts, regulatory pathway, and commercial terms — before asking for any commitment.